Content Decay Report
January - March 2025
Performance Overview
Articles with Decay
186
Articles
Key issue:
Traffic loss greater than 15%
Growing Articles
74
Articles
Key metric:
Traffic gain greater than 10%
Total Traffic
10.8K
Monthly Sessions
Compared to:
14.9K previous period (-27%)
Indexed Pages
3,228
Current indexed pages
Peak in Dec 2024:
4,360 pages (-26%)
Traffic Trends (2023-2025)
Key Traffic Milestones
Traffic Peak
May 2024Highest traffic recorded at 93.5K sessions on May 12, 2024
Sustained Growth
Jan-May 2024Consistent growth period with 20K-60K monthly sessions
Current Decline
Dec 2024-PresentGradual traffic decrease from 15K to 8.8K monthly sessions
Traffic History
| Article | Published | Jan Sessions | Feb Sessions | Change | Top Keyword | Search Vol. | Action |
|---|---|---|---|---|---|---|---|
15 safest countries in the world to live and visit in 2025 https://economymiddleeast.com/safest-countries-world/ | Feb 7, 2025 | 11,261 | 18,228 | +62% | safest country in the world | 2,500 | |
UAE salary check: How to do it in 2025 https://economymiddleeast.com/how-to-check-salary-uae/ | Feb 17, 2025 | 349 | 1,083 | +210% | dubai salary check | 600 | |
The most visited cities in the world 2024 https://economymiddleeast.com/most-visited-cities-in-the-world/ | Dec 23, 2024 | 1,313 | 664 | -49% | emirates id fine check | 200 | |
Emirates ID fine check: How to check your fines? A 2025 guide https://economymiddleeast.com/how-to-check-emirates-id-fines/ | Feb 17, 2025 | 1,138 | 554 | -51% | evg traffic fine | 3,400 | |
Most visited countries in the world: A global tourism ranking https://economymiddleeast.com/most-visited-countries-in-the-world-a-global-tourism-ranking/ | Feb 18, 2025 | 2,271 | 1,945 | -14% | red signal crossing fine abu dhabi | 200 | |
Top e-wallets in UAE https://economymiddleeast.com/top-e-wallets-in-uae/ | Feb 18, 2025 | 274 | 380 | +39% | eid ul adha 2024 uae | 150 |
Content Performance Metrics
Content Freshness
Last Updated
45%
of content updated in last 90 days
Average Age
127 days
since last update
Keyword Performance
Top Keywords
1,245
keywords ranking in top 10
Keyword Growth
+18%
MoM improvement
User Engagement
Avg. Time on Page
3:45
minutes per session
Bounce Rate
42%
improvement needed
Keyword Analysis
High-Value Keywords
Growing Keywords
+45% MoMDeclining Keywords
-32% MoMKeyword Opportunities
High Volume, Low Competition
- • uae investment guide
- • dubai business setup
- • uae tax system
Seasonal Opportunities
- • ramadan 2025 uae
- • dubai shopping festival
- • uae national day
Emerging Trends
- • uae digital banking
- • dubai metaverse
- • uae green economy
Content Refresh Recommendations
Priority Updates
Financial Guides
High Priority- • Update salary verification process with new UAE systems
- • Add latest credit card offers and rewards programs
- • Include new digital banking features and security measures
- • Update gold rate tracking with real-time data integration
Regulatory Content
High Priority- • Update Emirates ID fine checking process
- • Add latest traffic fine regulations and payment methods
- • Include new visa application procedures
- • Update business licensing requirements
Declining Content (Traffic Loss > 35%)
Tourism Content
-43% avgTravel and tourism articles need updating with 2025 information and changing travel trends.
Site-Wide Pattern
-73% from peakTraffic has decreased from its peak in May 2024 (93K) to current levels (8.8K). Comprehensive refresh needed.
Content Enhancement Strategy
Interactive Elements
- • Add salary calculator tools
- • Implement fine calculation widgets
- • Create currency conversion tools
- • Add investment return calculators
Visual Content
- • Create infographics for complex topics
- • Add video tutorials for processes
- • Include comparison tables
- • Develop interactive maps
User Experience
- • Add step-by-step guides
- • Implement FAQ sections
- • Create downloadable PDFs
- • Add mobile-optimized views
Growth Opportunities (Traffic Gain > 20%)
Safety & Security
+62% avgCreate more content around safety rankings, secure destinations, and security tips.
Seasonal Opportunity
Q2 traffic peaksHistorical data shows traffic peaks during April-June. Prepare content strategy to capitalize on this seasonal pattern in 2025.